This Cookie Policy is intended to describe the types of cookies used by the website https://www.ama.it/ (hereinafter the “Website”) and its associated subdomains, the purposes for which they are used, and the ways in which users can manage their preferences.

This notice forms an integral part of the Website’s Privacy Policy.

  1. What are Cookies

Cookies are small text files that the websites visited by users send to their devices (usually to the browser), where they are stored and then transmitted back to the same websites during subsequent visits by the same user.

Cookies are classified according to their duration and the entity that installs them. They may be “session cookies” (automatically deleted when the browser is closed) or “persistent cookies” (stored on the user’s device until a predetermined expiration date). They may also be “first-party cookies” (installed directly by the website operator) or “third-party cookies” (installed by a different website through the one being visited).

  1. Consent to the Use of Cookies
    Upon the first access to the Website, an information banner is displayed allowing the user to:
  • Accept all cookies.
  • Reject all non-essential cookies.
  • Manage preferences in a granular manner.

Consent to the use of non-essential cookies is optional and may be withdrawn at any time. For technical cookies, which are essential for the proper functioning of the Website, prior user consent is not required.

  1. Types of Cookies Used by the Website
    This Website uses the following types of cookies:
  2. Technical Cookies (Always active)
    These cookies are essential to enable navigation of the Website and the use of its functionalities. They do not collect personal information about the user. This category includes:

 

  • Browsing or session cookies: ensure the normal navigation and use of the website (allowing, for example, purchases to be made or authentication to access reserved areas).
  • Functionality cookies: allow the user to navigate according to a set of selected criteria (for example, language, products selected for purchase) in order to improve the service provided.

 

  1. Analytical (or Statistical) Cookies

These cookies, comparable to technical cookies if used in aggregated and anonymous form, collect information on how users use the Website (e.g., number of visitors, most visited pages, time spent). This information helps the Data Controller understand how to improve the performance of the Website.

  • First-party Analytical Cookies: used directly by the Data Controller to collect information in aggregated form.

 

  • Third-party Analytical Cookies (with anonymization): the Website may use services such as Google Analytics with the user’s IP address anonymized. In this case, the cookies are considered equivalent to technical cookies.

 

 

  1. Profiling and Marketing Cookies (Subject to consent)

These cookies are used to track the user’s browsing activities online and to create profiles based on their interests, habits, preferences, etc. Through these cookies, advertising messages consistent with the preferences already expressed by the user during online browsing may be delivered to the user’s device.

 

  1. List of Cookies and Management of Preferences

The user can view the detailed list of cookies used by this Website and manage their preferences at any time through the cookie management panel, accessible via a dedicated link in the Website footer.

 

  1. How to Disable Cookies via Browser Settings

The user can also manage cookie preferences directly within their browser and prevent, for example, third parties from installing them. Through the browser settings, it is also possible to delete cookies installed in the past. Please note that disabling all cookies may compromise the functionality of this Website.

Below are the links to instructions for the most common browsers:

For information about cookies stored on your device and how to disable them individually, please visit: www.youronlinechoices.com/it/le-tue-scelte

  1. Data Controller

The Data Controller is AMA S.p.A., with registered office at Via Puccini, 28 – 42018 San Martino in Rio (RE), Italy. Email: privacy@ama.it.

 

  1. Amendments to this Cookie Policy

The Data Controller reserves the right to make changes to this cookie policy. Users are invited to consult this page regularly, referring to the date of the last modification indicated.

Last update: 24 September 2025